Ilan Shturman, deputy director of the Israeli foreign ministry’s hasbara department (!), told an Israeli business newspaper in July that US$150,000 had been allocated for the first stage of a campaign to seed the Internet with hasbarats:
“Our people will not say: ‘Hello, I am from the hasbara department of the Israeli foreign ministry and I want to tell you the following.’ Nor will they necessarily identify themselves as Israelis. They will speak as net-surfers and as citizens, and will write responses that will look personal but will be based on a prepared list of messages that the foreign ministry developed.”
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In January, Amir Gissin, Israel’s consul-general in Toronto, sent out a hasbara recruitment letter, which read in part: “If you are frustrated or concerned with the portrayal of Israel in Canadian News and with biased [sic] depictions, your voice can be heard. Now, think that you’re not alone 10,000 voices like yours can respond every day: praise, protest, inform, correct on leading Canadian news websites, in real time, effectively.”
The weakness with this tactic, as you probably figured out, is that hasbarats will inevitably shout and whine themselves into irrelevance. Eventually, intelligent people will tune out the zionist boilerplate, the anti-Muslim smears, and the interminable drone about the holocaust. Already, the once-dreaded epithet “anti-Semite” has lost all significance, as if it ever had any, and the person who hurled it is more likely to be mocked than feared.
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This tactic was tried at the recent Toronto International Film Festival (TIFF) as Tel Aviv was spotlighted in a City-to-City program with Toronto. The ostensible purpose was to use an apolitical, cultural event to obscure the tyranny that Tel Aviv represents, but more than 1,000 filmmakers and performers, weren’t fooled. They put their names to The Toronto Declaration: No Celebration of Occupation, an open letter to the TIFF that protested the co-optation of the festival by the Israeli propaganda machine.
The protest accomplished precisely what the hasbarats tried to prevent. “Rather than talking about Israel’s rich cinematic culture, the buzz this week in Toronto has centered on the one thing Israeli officials had sought to avoid: the conflict with the Palestinians,” reported the Jewish Telegraph Agency.
Another major defeat for Israel came courtesy of Chicago Sun-Times movie critic Roger Ebert. After offering a knee-jerk condemnation of the City-to-City protests, he reversed himself the next day:
“I wasn’t prepared with enough facts about the events leading up to the Festival’s decision to showcase Tel Aviv in the City-to-City section. I [initially] thought of it as an innocent goodwill gesture, but now realize it was part of a deliberate plan to ‘re-brand’ Israel in Toronto, as a pilot for a larger such program. The Festival should never have agreed to be used like this. It was naïve for the plan’s supporters to believe it would have the effect they hoped for.”
. . . .
According to the authors of the Toronto Declaration:
“Many Palestinian artists and filmmakers, denied freedom of movement by Israel’s Occupation and pass system, are de facto boycotted, unable to communicate with their communities or travel freely. The double standard is mind-boggling and, slowly, these are the issues we are helping to put under a spotlight.”
Finally, it is important to note that the Declaration’s authors succeeded without any media help. They had no money to place ads, and no newspaper would publish their open letter. On the other hand, hasbarats had the full support (read: “obedience”) of Canada’s national media, and lost.
If a modest, unfunded, popular protest can effectively defeat an orchestrated propaganda campaign, what does that say about Israel’s ability to pose as a legitimate, democratic state?
(Read more from usa.mediamonitors.net)