Daily Archives: 18 March 2010
U.S. “cap and trade” rebranded “pollution reduction”
If at first, government doesn’t succeed . . .
re-brand, get a bigger budget, and shove it down America’s throat.
Like a savvy Madison Avenue advertising team, senators pushing climate-control legislation have decided to scrap the name “cap and trade” and rebrand their product as “pollution reduction targets.”
(Read more from reuters.com)